At About Nature, we believe that nature is not something to be consumed, but something to be respected and experienced with care. Our safaris are designed with this philosophy at heart, prioritising quality over quantity.

We keep our groups small, ensuring our presence has minimal impact while creating a personal and meaningful experience for every guest. At times, this might mean taking a detour around a crowded sighting or spending less time at a congested scene, so that we not only keep the flow of vehicles moving but also set an example of ethical tourism.

Instead of rushing from one attraction to the next, we focus on responsible pacing — slowing down to immerse ourselves in the bush, spending quality time at experiences that foster genuine connection and lasting memories.

Our guiding goes beyond sightings. We share the full story of the ecosystem — from the smallest butterflies and dragonflies to the largest mammals and predators — so that you leave with a deeper respect for nature, not just a checklist of species.

We also believe that safaris should contribute positively, leaving behind nothing more than footprints, while supporting conservation and local communities.

Perhaps most importantly, we value the people who join us. You’re never just a number — on safari with us, you’re part of the journey and part of the About Nature family. We build relationships, share stories, and create experiences where you feel genuinely welcomed and included every step of the way.

Ultimately, our role is to act as guardians of both experience and environment. By travelling with us, you are choosing an approach to safari that is authentic, respectful, and truly, About Nature.